“Style is knowing who you are, what you want to say & not giving a damn”!

Hey there, I’m Rebecca Smollen. A very proud wife & a full time mother of two insanely special little girls.

I’m on a mission to help woman around the world find & nurture their inner siren. I want to guide passion fuelled woman into choosing clothes which make them feel beautiful.

Fashion is my passion & I respect the creativity that you find in its different levels. It is such an integral part of my life & has been since I started walking! I believe clothes tell a story & your personal style is a way to say who you are without having to speak.

I also want to inspire more woman to take holidays & travel to places which make you feel renewed, empowered, relaxed & of course super chic! Choose innovative holidays that make you come back a better person. Catch a sea plane!

In my former life, I spent several exciting years working as a boutique corporate travel consultant. I’ve lived & breathed anything & everything to do with luxury & exotic travel around the world.

Today, I’m travelling more so than ever before. With my precious family in tow, we experience many of the destinations that I’ve advised others on as a regenerative time out from the stresses of every day life. It’s an incredible journey which I feel has only just begun. The world is so big but the fire in my belly is even bigger!

I also believe..

In big ideas. Evolution. The transformative power of gratitude. In self expression, self love & self responsibility. I know for sure that life is what you make it.

I believe in smart soulful conversations. Lifting up, not tearing down. The joy of story telling, the sizzle & spark of community. In giving ourselves permission to be magnificent. We don’t do it enough but we are slowly learning.

And now you are here. There is a fire in your belly, I love that & I want to help you burn even brighter & more beautiful. Come fly with me!